"Both enjoyed lucrative near-monopolies of their home markets: Kodak selling film in America, Fujifilm in Japan. Why did these two firms fare so differently? Both firms saw their traditional business rendered obsolete by digital photography and the mobile phone. But whereas Kodak has so far failed to adapt adequately, Fujifilm has transformed itself into a solidly profitable business by developing better strategy to adapt to the new trend."

— The Economist January 2012